First there was the dilemma of finding just the right location for your new business. Once the perfect location was found you spent what seemed like an eternity negotiating a satisfactory lease. With lease in-hand, you now realize you need to order store fixtures and dollar store merchandise. But before you can complete those tasks you need to determine the layout and finishing touches for your store. Well, you better go to work if you plan to open soon. You need to create a layout for your store. In this article I present 4 critical tips on store layout when you start a dollar store.
1) Funnel shoppers to the right as they enter your store. When you start a dollar store you will soon discover the majority of your shoppers prefer to walk through the front door and then immediately turn to their right. If you make it easy they will walk all the way to the wall and then proceed to walk up and down every aisle, examining the dollar store merchandise in your store. They will pick up the items they want and proceed to the checking out area. Make this easy by laying out your store so shoppers can turn right and move to the wall.
2) Arrange aisles so they run from the front to the back of your store. With the exception of fixtures right at the front of the store all other fixtures and displays should run from the front to the back of your store. This will support shopper desire to walk up and down the aisles examining the dollar store merchandise in every aisle. The layout also makes it easy for cashiers and other personnel to easily see what is happening throughout the store.
3) Include space for bulk displays, impulse items and seasonal products. While many dollar stores run their fixtures right to the checkout area, consider another idea. Provide space for bulk displays and impulse items in the area surrounding the checkout area. You’ll find shoppers will eagerly grab a few extra items in this area as they are approaching the cash registers. In fact your regular shoppers will appreciate the new, varied items they find in this area whenever they come shopping in your store.
4) When you start a dollar store don’t forget to use the walls as merchandise display area. Using the walls for dollar store merchandise display will build sales, and profits for your store. Plan to hang items from the side and rear walls in your store. As you are designing your fixture layout is sure to allow adequate room for peg hooks and shelves to be placed in these areas. Don’t make things so tight shoppers can’t get by as others are examining items hanging along a wall.
To your dollar store success!